pick names the columns you want.
pick
sales |> pick(product, revenue)
sales >> pick(col.product, col.revenue)
Wrap the names in all_but to say which ones to drop instead. It is the same verb, because choosing columns is choosing columns whichever way you say which ones, and it is the same word in both languages.
all_but
sales |> pick(all_but(cost, region))
sales >> pick(all_but(col.cost, col.region))